We must stop asking women to compromise their health in the name of beauty.
— Gregg Grenfrew, Founder and CEO

Recently, I partnered with Beautycounter in the name of helping men and women to make the safer swap. The reality is, there is far less talk about what we're putting ON our bodies vs. what we're putting IN our bodies.

Beautycounter has banned 1500 ingredients that are questionable or possibly harmful to our bodies.

That’s 100 more ingredients than the European Union has banned for their consumers.

That’s 1,470 more ingredients than the united states has banned for their consumers.

Beautycounter sets a good example with The Never List. It’s a simple promise that shoppers can understand and to which the brand holds itself accountable.
— Bryan Pearson, Forbes.
It’s just a list, but by making questionable additives clear, Beautycounter captures the confusion — and controversy — of a burgeoning industry.
— Bryan Pearson, Forbes

You control the way you make an impact, whether that means joining the mission or voting with your dollar and making the choice to be a responsible consumer. Seek out the companies who are fighting for you to have better, safer products - the ones that have your back.